Custom trade show booths vs rental trade show exhibits is a decision that will either positively or negatively affect your trade show promotion strategies.
All of the options have their advantages and benefits in a way that fits the business’s goals and objectives, available resources, and frequency of attending trade shows. It is useful for B2B companies to know more about the strengths and weaknesses of custom booths and renting when aiming to achieve a high return on investment and leave a memorable impression.
Read on to understand the basics of choosing with deeper insights on making the right decision that will suit the nature of your business.
Understand Custom Trade Show Booths
Custom trade show booths are customized to blend the company’s image and message. These booths are custom-built, which means you have an opportunity to decide on the layout and appearance of the booths as well as the company’s logo.
Choosing a trade show booth designer to design and build a display is advantageous because the display fits the objective and intent of your business. Custom booths are perfect for firms that operate in industries that take part in many trade events to showcase their products and services. Custom booths also benefit from the personalization of the booths, which increases brand memorability and helps stakeholders get a unified marketing message.
Custom booths on the other hand are expensive to purchase at first, and the expenses that come with it may include storage and maintenance costs. Although the long-term cost is much cheaper than printing and shipping out hundreds of thousands of flyers, they are a bit expensive and only ideal for organizations that will be frequenting major trade shows.
Benefits of Rental Displays
Some of the benefits derived from rental displays include a low cost of getting them as compared to custom booths. These are pre-made designs, which exhibit some flexibility and can be rented for a particular occasion. Additionally, for those who are not yet ready to invest in purchasing booths, or those whose financial capabilities are still small, rentals are a perfect one.
When it comes to having trade show exhibits you can lease, then you should collaborate with experienced trade show booth builders; this way you can start finding rental alternatives that are still elegant and that reflect your brand. Rentals then do not require storage and maintenance which in the long run proves costly. They also recommended organizations that participate in a few trade shows every year or firms that are testing various booth dimensions and arrangements.
Rentals offer you flexibility of booth design to meet different tradeshows’ needs but are not as efficient as the purchase of a custom booth. However, they may not be as fashionable and unique as custom booths since there is a level of brand detail that these kinds of booths offer.
Evaluate Your Trade Show Goals
Custom booths are a good option when rental displays are compared and the first thing that needs to be determined are the goals of the trade show. Do you want to leave a clear signal on various large-scale industry occasions? Or do you have a need for an inexpensive method of getting leads and nurturing the relationships at less globally significant events?
Custom booths can be very useful for those companies which have to promote their images as the leaders in their markets and which have to attend lots of big fairs and exhibits during the year. You need to consider that if the booth layout is to be repetitive, then investing in a custom-made display is likely going to yield high returns in the long run.
On the other hand, rental displays are ideal for cases where a business is involved in occasional or one-time events. They are also ideal for firms that are involved in the evaluation of new markets, or who desire to try varied approaches to trade show marketing. If flexibility in trade show displays is important then rental displays provide the convenience of portability and adjustability to the various trade show Booths.
Cost and Budget Considerations
Budgeting is the most important factor in making decisions in the organization. Custom trade show booths are comparatively expensive to undertake due to the special notice taken in their crafting. However, depending on its type, several additional costs, such as storage, transportation, and maintenance costs associated with a custom booth may be achieved.
While in hotels guests enjoy some services, some offer luxurious features with several financial demands, and rentals have fewer demands and are cheap. They free up managerial time and allow businesses to spend money in other areas such as marketing or travel. When you have a small current budget, consulting a trade show booth builder to find a rental solution allows you to have a professional and distinguished stand without burdening your budget.
It is also important to realize that rental shows can act as pilot projects. Booth concepts that are popular with your target group can even be modified and bought again for other functions.
Seek Expert Guidance
Custom booths and rental displays are vastly different which is why choosing between them can be very confusing if done without consulting an expert. Working with experienced trade show booth builders guarantees you relevant recommendations derived from your company type. Well-established builders can assess your goals, budget, and the frequency of the trade show and advise on the best course of action to take depending on your company’s needs.
In either a built-to-order enclosure or a rented exhibit, a master builder will effectively design an attractive display and make contact with attendees that will produce bottom-line results. They can also help you with branding, layout, and para-interactive options to enhance your booth visibility.
Furthermore, engaging the services of a professional builder makes it easy to arrange for transportation and make certain the booth is properly organized each time, for all events. This saves you time as you can concentrate on marketing and advertising your products or services.
Based on the analysis, custom trade show booths are preferable to rental displays when the business goals entail the presentation of a unique image and identity, when a business has a large budget, and when it participates frequently in trade shows. It made fair conclusions in differentiating between customized trade show booths, which entail high costs but bring high returns to people who regularly attend trade shows, and trade show rentals, which are cheap and ideal for occasional trade shows or trial exhibitions. With the help of a professional trade show booth designer, B2B companies can guarantee they have a strong and impressive trade show booth whether it was custom-built or rented.
