The underground rap duo that nobody saw coming just became impossible to ignore. $uicideboys net worth has exploded from SoundCloud uploads to a potential $300 million catalog sale, making them one of the most successful independent acts in hip-hop history.
Who is $uicideboys?
$uicideboys (stylized as $UICIDEBOY$) is an American hip-hop duo from New Orleans, Louisiana. The group consists of cousins Ruby da Cherry (Aristos Norman Petrou) and $crim (Scott Anthony Arceneaux Jr.), who formed the duo in 2013. Known for their abrasive, self-produced beats and raw lyrical content exploring depression and substance abuse, they’ve built a cult following without traditional radio play or major label support. They operate their label, G59 Records, proving that *$uicideboys net worth reflects genuine artistic authenticity rather than manufactured popularity.
Early Life
Ruby da Cherry was born on April 22, 1990, on the East Bank of New Orleans. His father moved to the United States on a full athletic scholarship to the University of New Orleans. Ruby began playing instruments at age seven and joined school bands throughout their academic career. $crim was born April 11, 1989, in Marrero, Louisiana. His music career was inspired by artists like Kanye West and T-Pain, though he developed a much harsher, more aggressive style.
The cousins formed $uicideboys after Ruby’s previous band disbanded due to internal disagreements. They named themselves $uicideboys because they made a pact that if their music career didn’t work out, they would commit suicide. Fortunately, they found massive success instead, and today $uicideboys net worth stands as testament to their perseverance.
$uicideboys Net Worth
Current estimates place $uicideboys net worth between $4-8 million combined, with Ruby da Cherry holding approximately $1.5 million and $crim maintaining around $1 million individually. However, the real revelation came in March 2025 when their music catalog was put up for sale with an asking price exceeding $300 million. This valuation represents one of the largest independent artist catalog sales in hip-hop history, dramatically altering perceptions of their true financial position.
Their wealth accumulation follows an unconventional path compared to mainstream artists. Rather than relying on radio hits or major label advances, they built their fortune through direct fan engagement, merchandise sales, touring revenue, and most importantly, retaining ownership of their intellectual property. This independent approach sets them apart from traditional celebrity wealth stories like Ellie Kemper’s net worth, which followed more conventional entertainment industry paths.
Source of Income
$uicideboys generate approximately $20 million annually in net label revenue through their independent operation. With over 24 billion collective streams and 10 million monthly Spotify listeners, their streaming income continues to grow exponentially. This consistent revenue stream forms the foundation of $uicideboys net worth growth over recent years.
Their annual Grey Day Tour ranks among the top 20 highest-grossing hip-hop tours of all time. Recent tours have sold nearly 500,000 tickets, generating millions in revenue while maintaining complete control over pricing and artistic presentation. Publishing royalties generate approximately $6.5 million annually, with the duo co-writing virtually all their tracks.
G*59 Records serves as both a creative outlet and a business venture, housing multiple artists and providing revenue through artist development and music distribution. Limited merchandise drops sell out within hours, creating a lucrative secondary income source managed primarily by Ruby da Cherry’s design work.
Personal Life
$crim underwent a dramatic personal transformation, converting to Christianity after battling drug addiction. As of February 2025, his social media bio reads “via crucis,” meaning “way of the cross” in Latin. He’s married to a woman named Sage and has been open about his recovery journey, showing how personal growth influenced $uicideboys net worth through increased productivity and focus.
Ruby da Cherry maintains a more private personal life but has referenced relationships in their music. Both artists have moved away from the darker themes that initially defined their work, focusing more on personal growth and positive messages while maintaining their authentic artistic voice. The duo has always been secretive about their personal lives, though they reference family in their music.
Assets and Lifestyle
Their primary asset remains their extensive music catalog, valued at over $300 million. This catalog includes masters from multiple albums, EPs, and mixtapes spanning their decade-long career. Complete ownership of this intellectual property represents the core component of $uicideboys net worth and their long-term financial security.
G*59 Records provides ongoing revenue and serves as their main business asset beyond music. While specific details aren’t publicly available, both artists display expensive jewelry, designer clothing, and high-end accessories. $crim notably sports diamond cross necklaces and custom grills, indicating significant discretionary spending capacity supported by their growing wealth.
Real Estate Investment
Based in New Orleans, Louisiana, both artists likely maintain properties in their hometown area. Their strong connection to New Orleans culture and frequent references to the city in their music suggest they’ve invested locally in residential real estate. While specific real estate holdings aren’t publicly documented, their multi-million-dollar net worth indicates probable investments in both residential and commercial properties.
Future Outlook
$uicideboys face a pivotal moment with their catalog potentially selling for $300+ million. This sale could provide immediate generational wealth while allowing them to focus on new creative projects without financial pressure. International expansion represents their biggest growth opportunity, as currently 70% of their audience remains US-focused. Strategic marketing in international markets could significantly increase $uicideboys net worth through expanded touring, streaming, and merchandise sales.
Mainstream crossover potential exists without compromising their artistic integrity. Their recent personal growth and positive message evolution positions them for broader appeal while maintaining their core fanbase loyalty. G*59 Records artist development provides ongoing revenue diversification, creating sustainable long-term wealth.
The Legacy
$uicideboys revolutionized independent hip-hop by proving artists could build massive success without major labels. They normalized discussions about mental health, depression, and addiction in hip-hop, creating space for vulnerable artistic expression. Their independent business model inspired countless artists to maintain creative control and ownership of their work, similar to how other entertainers like Dennis Prager built their wealth through maintaining control over their content and brand.
Rather than celebrity worship, they built genuine fan communities around shared experiences and authentic connection. $uicideboys net worth serves as proof that artistic integrity and financial success can coexist when artists maintain ownership of their intellectual property.
Conclusion
$uicideboys net worth tells a story that goes beyond simple financial figures. What started as two cousins from New Orleans making a desperate pact has evolved into a multi-million-dollar empire built on authentic artistry and smart business decisions. Their journey from SoundCloud uploads to a potential $300 million catalog sale proves that independent artists can achieve massive success without sacrificing creative control.
The duo’s financial success stems from their refusal to follow traditional industry paths. By maintaining ownership of their music, building their label, and connecting directly with fans, they’ve created sustainable wealth that continues growing year after year. As $uicideboys net worth continues expanding, their influence on independent music remains their greatest legacy, showing that artists can build generational wealth while staying true to their vision.
