Curious why your website visitors aren’t converting?
The truth is, most business owners don’t have any idea what their visitors are actually doing on their website. They know how many people come to their site… But they have no idea what visitors click on. What they scroll past. Or why they leave without taking action.
The problem is:
You can have the most beautiful website design in the world. But if you don’t know what your users do when they visit your site, you’re shooting in the dark as to what’s working and what isn’t.
And blindly guessing what works and what doesn’t cost you money.
Without actionable user data, your conversion rates will continue to suffer.
In this article, I’m going to show you how user interaction heatmaps can supercharge your business decisions and help you figure out what your website visitors are actually doing.
Let’s jump right in!
Table of contents
- Why Business Decisions Need Heatmap Data
- How Heatmaps Work For Your Business
- The Types Of Heatmaps You Should Be Using
- Using Heatmap Insights To Increase Revenue
Why Business Decisions Need Heatmap Data
Did you know…
Companies spend an average of $92 to acquire a customer to their website… But only $1 to actually convert them.
This is absolutely ridiculous. Most businesses throw all their money into acquiring traffic. Ads, SEO, content marketing… It all goes into driving traffic.
But then most businesses throw up their hands and say, “Well, it’s on their end now”. And ignore what happens when someone lands on their website.
Heatmap Software tools are here to change all of that.
These powerful tools record every click, scroll, and mouse movement on your website. They show you where your visitors are engaging with your site… And where they’re confused or getting lost.
Imagine if you could literally watch every visitor to your website…
If you knew exactly what they were doing on your most important pages, you could identify the problems holding back conversions. You can move things around, declutter, and make it super easy for them to take action.
But the best part is:
You don’t have to waste money guessing what works and what doesn’t anymore. Heatmaps let you see the exact changes you need to make.
How Heatmaps Work For Your Business
Heatmaps are your X-ray vision for your website.
They use a system of color-coded visualizations to show you how people interact with your pages. Areas coded in red and orange are considered “hot” and show you where visitors are clicking and engaging the most. Areas in blue and green are “cold” and show the parts of your pages that people don’t interact with.
It’s simple… But it’s also insanely powerful.
User interaction heatmaps record data from every visitor to your website. They track:
- Where people click (or try to click)
- How far down the page do they scroll
- Where their mouse moves and hovers
- Which elements draw their attention
All of this data is collected and crunched into super-simple visual reports. You can look at your heatmap and see at a glance what’s working on your site and what isn’t.
The Types Of Heatmaps You Should Be Using
Heatmaps come in all different types and flavors…
Each one offers a different perspective on how visitors behave on your site. Let me show you the three most important types of heatmaps for your business decisions.
Click Heatmaps
Click heatmaps show you exactly where visitors click on your pages.
They’re some of the most useful for making business decisions. The reason? They show you what your visitors think is clickable. Even when it’s not.
Here’s what you can discover:
- Which buttons and links are attracting attention
- Elements that visitors think are clickable, but aren’t
- Call-to-action buttons that aren’t getting any clicks
One company used click heatmaps and found out that visitors were constantly clicking on their product images because they thought the images would zoom. When the company made the images zoomable, conversions went up dramatically.
Scroll Heatmaps
Scroll heatmaps reveal how far down the page visitors actually scroll.
You might assume that people read your entire page… But it’s usually not the case. The majority of visitors never scroll past the first screen. If your most important information is below the fold, they’re never seen.
Scroll heatmaps can help you:
- Spot where visitors lose interest
- Find the average fold on different devices
- See if important content is being skipped
Move Heatmaps
Move heatmaps track where your desktop users move their mouse.
Eye tracking research has found that your eyes and your mouse movements are very closely related. Where people move their mouse is a good indication of where they’re looking.
Using Heatmap Insights To Increase Revenue
One of the most important things you should know…
The behavior analytics market, which includes heatmaps, is projected to grow from USD 5.5 billion to USD 13.4 billion by 2029. That’s an annual growth rate of 19.5%.
The reason? Business leaders are finally realizing that understanding user behavior is the key to improving conversions.
Let’s take a look at how you can use heatmap data to make smarter business decisions…
Fix Your Conversion Blockers
Analyze your most important pages:
- Your homepage
- Product pages
- Landing pages
- Checkout process
Identify where visitors are getting stuck or confused. Are they clicking on non-clickable elements? Scrolling past your call-to-action?
Fix those issues and watch your conversions start to climb.
Optimize Your CTAs
Your call-to-action buttons are one of the most important elements on your pages.
If your CTAs show up cold on your heatmap… You have a problem. Either they’re in the wrong place. Or they’re not standing out enough.
Use the heatmap data to test out different button placements, colors, and sizes until you find what works.
Test and Iterate
Heatmaps are most powerful when you pair them with A/B testing.
Make changes to your pages based on what you see in your heatmap data. Then run tests to see if those changes actually lead to conversions. Continuously test and iterate until you nail it.
Bringing It All Together
User interaction heatmaps are one of the most powerful tools you have for making better business decisions.
They provide you with hard, actionable data on how visitors use your site. No more guesswork. No more assumptions.
The businesses that come out on top are the ones that understand their customers inside and out. And the best way to really know your website visitors is to literally watch what they do when they’re on your site.
Get started with heatmaps now. Analyze your most important pages, identify what you can fix, make the changes, and then watch your conversions and revenue grow.
Trust me… It really is that easy.
Questions Everyone Asks
What is a user interaction heatmap?
A user interaction heatmap is a visual representation of how visitors interact with your website. It overlays color-coded graphics on top of your site to show you where people click, scroll, and move their mouse. Red is hot and blue is cold.
How can heatmaps improve business decisions?
Heatmaps provide you with concrete, real data about user behavior. This allows you to optimize your site based on actual user interactions instead of relying on guesswork.
Do I need technical skills to use heatmaps?
Heatmap tools are designed for use by non-technical people. Most tools work by just adding a tracking code to your site, and that’s it.
How much can heatmaps improve conversion rates?
It really depends on your business… But the case studies speak for themselves. A lot of companies have seen conversion rate increases of 20-25% or more after making changes based on heatmap insights.
What’s the difference between click and scroll heatmaps?
Click heatmaps show you where visitors click on your pages. Scroll heatmaps show you how far down the page visitors scroll.
