You’ve probably seen Briana Hampton—better known as Mrs. LaTruth—pop up on your TikTok feed with her dance videos or comedy skits. But beyond the social media fame, she’s built a business empire that’s worth tracking.
Let’s break down Briana Hampton Net Worth in 2025 and how she built her wealth from social media star to successful entrepreneur.
Who Is Briana Hampton?
Born in Rocky Mount, North Carolina, Briana Hampton is currently around 35 years old. She first gained recognition through her TikTok and YouTube channels, where her lifestyle content, dance videos, and comedy skits attracted millions of viewers.
Hampton didn’t stop at just creating content. She expanded into multiple businesses:
- Mrs. LaTruth Boutique & Dance Studio
- Klassy Queens, an online shop selling wigs and hair accessories
- “Self Love is the Best Love: Empowerment Journal” (author)
- “Just Being Briana” reality show creator
These ventures showcase her ability to diversify her income streams while staying true to her brand. Unlike many influencers who rely solely on sponsored posts, Hampton took the riskier but ultimately more rewarding path of business ownership.
Briana Hampton Net Worth: The Numbers
As of 2025, Briana Hampton Net Worth sits at approximately $1 million. This represents significant growth over the past five years:
| Year | Estimated Net Worth |
|---|---|
| 2020 | $100,000 – $300,000 |
| 2021 | $300,000 – $500,000 |
| 2022 | $500,000 – $700,000 |
| 2023 | $700,000 – $900,000 |
| 2024 | ~$1,000,000 |
| 2025 | ~$1,000,000 |
While some sources claim her worth could reach $3 million, most reliable estimates place her current net worth around the $1 million mark.
This growth pattern reveals something interesting about Hampton’s financial journey—her most rapid period of wealth accumulation occurred between 2020-2023, with Briana Hampton Net Worth stabilizing around the $1 million mark in recent years. This suggests she’s reached a certain plateau in her current business model, potentially indicating a time for new ventures or expansion.
How She Built Her Wealth
Hampton’s financial success stems from multiple revenue streams that work together to create a stable income base:
Innovative Business Concepts
Hampton created Mrs. LaTruth Boutique & Dance Studio, combining retail with dance instruction. This unique business model sets her apart from competitors by creating an experience beyond just shopping.
The boutique aspect allows her to monetize her fashion sense and style influence, while the dance studio creates recurring revenue through classes and workshops. This hybrid model maximizes the value of her physical business location in ways a traditional retail-only approach couldn’t match.
Personal Story Driving Business
After losing her mother to cancer in 2016, Hampton launched Klassy Queens, specializing in wigs and hair accessories. This business addresses needs she understood personally through her family’s experience.
By focusing on high-quality wigs and accessories designed for those experiencing hair loss, Hampton carved out a specific niche within the broader beauty market. The personal connection to her mother’s battle with cancer adds authenticity to the brand that purely profit-driven ventures often lack.
Social Media Monetization
With over 1.3 million TikTok followers, Hampton leverages her platform for brand partnerships and to market her products and services.
While many influencers struggle to convert social media fame into sustainable income, Hampton uses her platforms strategically. Rather than depending entirely on sponsored posts (which can be inconsistent), she uses her social presence primarily as a marketing channel for her businesses.
This approach gives her greater control over her income and brand messaging compared to creators who rely heavily on brand deals dictated by changing advertiser priorities.
Media and Publishing
Her reality show “Just Being Briana” and published empowerment journal create additional income beyond her retail businesses.
The reality show not only generates direct revenue but also serves as extended marketing for her personal brand and businesses. Meanwhile, her published works establish her as an authority in the personal development space while creating passive income through ongoing sales.
Personal Life
Hampton’s journey has significantly shaped her brand development and business decisions. Raised by divorced parents, she later experienced her public divorce from Robert Hampton (King LaTruth) after they married following just four months of dating on Facebook.
Hampton has four children—three (Lauryn, Isaiah, and Joshua) from a previous relationship and one (Amoura) with Robert Hampton. Her identity as a mother frequently appears in her content, connecting with audiences who balance parenting with career ambitions.
Currently residing in Atlanta, Georgia, she strategically positioned herself in a major entertainment and fashion hub. This location offers networking opportunities and market access that wouldn’t be available in smaller markets.
Business and Revenue Streams
Hampton’s financial portfolio includes diverse income sources that work together to create a stable financial foundation:
- Retail Businesses: Both physical (boutique) and online (Klassy Queens)
- The brick-and-mortar boutique creates a local customer base and brand presence
- The online store allows national reach without geographical limitations
- Dance studio provides recurring membership/class revenue
- Social Media Income: Ad revenue, sponsored content, and platform monetization
- TikTok Creator Fund payments are based on video performance
- YouTube ad revenue sharing
- Strategic brand partnerships with fashion and beauty companies
- Affiliate marketing for complementary products
- Entertainment: Revenue from her reality show “Just Being Briana”
- Production payments and ownership stake in content
- Increased visibility leading to other opportunities
- A platform for promoting her other business ventures
- Publishing: Sales from her written works
- “Self Love is the Best Love: Empowerment Journal” ongoing sales
- Speaking engagements stemming from author status
- Establishment as a thought leader in the self-empowerment space
This diversification has been key to her steady financial growth since 2020, allowing her to weather changes in any single industry.
Business Strategy
Several key strategies have contributed to Hampton’s financial success:
Converting Followers
Rather than solely relying on sponsored posts, Hampton built businesses that convert her followers into paying customers. This direct monetization approach maximizes the value of her audience.
Many social media personalities struggle with this critical transition, continuing to build follower counts without creating pathways to generate revenue from their audience.
Authentic Brand Building
Her businesses connect to her personal experiences, creating authentic brand stories that resonate with her audience. The Klassy Queens hair business, inspired by her mother’s cancer journey, exemplifies this approach.
In the crowded influencer marketplace, this authenticity creates an emotional connection with customers that purely transactional relationships can’t match.
Multiple Income Streams
By developing various revenue channels, Hampton created financial stability that most social media personalities lack. When algorithm changes or platform shifts affect one income source, others can compensate.
This approach also allows her to experiment with new business ideas without risking her entire financial foundation.
Impact on Social Media Entrepreneurship
Hampton represents a growing trend of social media personalities who successfully transition into business ownership. Her approach to combining online influence with physical businesses provides a blueprint for others looking to monetize their platforms.
Her content focuses on empowerment and self-love, particularly for women, themes that extend from her social posts to her product lines. This consistency strengthens her brand identity across different ventures.
Hampton’s journey offers important lessons for creators in a digital economy where platforms can change policies overnight. By building businesses she owns rather than relying solely on platform monetization, she’s created more sustainable wealth.
Assets Contributing to Net Worth
While specific details about Hampton’s property holdings aren’t publicly disclosed, her asset portfolio includes:
- Business equity (ownership of her companies)
- Inventory and equipment for her businesses
- Intellectual property (her brand and content)
- Possible real estate and personal assets
The value of her business equity likely constitutes the largest portion of her net worth, with the Mrs. LaTruth Boutique & Dance Studio and Klassy Queens representing significant assets with ongoing income potential.
Final Thoughts
Briana Hampton Net Worth of approximately $1 million in 2025 showcases her successful transition from content creator to entrepreneur. Her growth from around $100,000 in 2020 to $1 million in five years demonstrates how social media influence can translate into substantial wealth when combined with smart business decisions.
What makes Hampton’s financial story particularly interesting is how she’s built businesses with staying power beyond the typically short-lived nature of social media fame. By creating multiple income streams and businesses based on authentic personal experiences, she’s established a foundation for long-term financial success that doesn’t solely depend on social media algorithms or follower counts.
For aspiring entrepreneurs looking to convert online popularity into real business success, Briana Hampton’s journey offers valuable insights on diversification, authentic branding, and building businesses that extend beyond digital platforms.
The true measure of Hampton’s success isn’t just the million-dollar figure but the sustainability of her business model. In an era where social media fame often proves fleeting, Hampton has converted temporary attention into lasting business assets—perhaps the most impressive aspect of her financial story.
