Did you know that over 60% of UK consumers use search engines to determine their purchase decisions? That is more than half of the country’s total shoppers, coming to Google (and sometimes Bing) to finalize a shopping session. The statistics are impressive, but the real question is this: are you there on the internet to be the answer to these people’s needs? Is your website among the first Google results and are those 60% of people coming to you for resolution? Is your website visible? Are the people seeing your product? If the answer is no, then you are missing out.
But don’t worry; there is a way to change it. This is where SEO services come into play, making sure that everyone in Birmingham gets to see your products and services.
Because we know it might seem like a lot at first and you might not know where to even begin, here are the answers to the questions we anticipate you might have regarding SEO services in Birmingham.
1. What is SEO and Why Would I Need it?
SEO stands for search engine optimisation and it does exactly what it says it does: it optimizes the content on your website so that search engines such as Google will show it on their result page. In other, much simpler words, it makes sure that when people type in your service on Google, your website is there among the first results to draw people to your business. SEO is your middleman between the consumer and Google, without whom it would be pretty much impossible for people to find you online. When people look for something related to your business on the internet, it is SEO that makes sure they find your site. Attracting new customers is the final objective, but there are multiple benefits that such services can offer you:
- They will increase your website traffic
- They build brand credibility, visibility, and awareness
- They enhance your client’s customer experience
- They can increase conversion rates by attracting the right customers
2. What Services an SEO Consultancy Company in Birmingham Can Offer Me?
There are 5 key elements SEO deals with: keywords, on-page SEO, off-page SEO, technical SEO and local SEO. We know this might sound complicated, that’s why we’ve compiled a list of easy-to-understand and easy-to-measure SEO services that a company in Birmingham should be able to offer:
- Link building: this refers to the number of web pages that link people to your website. This helps by improving your site’s authority online, visibility and ranking on the search results page
- Guest post services: this step helps link your business with possible customers, domain enthusiasts and the audience that is interested in what you can offer them. It does this by publishing articles on various blogs that link back to your services and therefore create a direct path between a lead and your business.
- Content writing services: with the help of SEO people are now able to find your website, but you also need them to click it and spend time on it. The more time they spend browsing your website, the higher the chances of finalizing a purchase. One way in which you can keep people on your page is by providing them with relevant content and here is where SEO comes into play once more. By compelling attractive, easy-to-understand and relevant content, the people visiting your website will be more inclined to purchase. Content in this context can mean articles, it can mean website copy, product descriptions blog posts or any other type of words-based element on your website.
- Website SEO audit: a respectable company will offer you this service in order to provide you with a customized, tailored campaign that will strengthen your weak points and maximize your most attractive traits. This step is crucial as it will not only analyze your performance but that of your competitors as well.
- SEO plan: a search engine optimisation campaign focuses on achieving objectives by bringing in the elements your website once lacked. It does this in order to attract leads that convert into money. These campaigns are usually especially formulated so that they address the particular needs of your business and stem from a thorough audit and market analysis.
3. How Do I Find the Best SEO Services in Birmingham?
Now that you understand the crucial role of SEO in your business’s success, it is understandable that you would want only the best for your company. Here are some tips on how to recognise and identify a great SEO services company in Birmingham:
- They provide personalised strategies, tailored to your business. There is no “one size fits all” in this domain, and a respectable company will invest in assisting you with customised solutions
- They focus on adaptation and follow-up: SEO is all about optimisation and this aspect is ever-changing. Constant adaptation, monitoring and follow-ups are essential in achieving the desired results and you should make sure the option you’re going for places great emphasis on this aspect
- Check the reviews: words speak for themselves and it is best that you check what other people had to say about their experience with certain businesses
Conclusion
Now that you understand the importance of SEO services, you should know that finding the right provider in Birmingham is not only easy but quite mandatory if you want to benefit from the internet’s greatest characteristic: information access. Remember the 60 percent from earlier? With the right SEO services right here in Birmingham, those people can come to you. If you’re not there on the first page when people Google your business, your website and all the resources you pour into it are close to useless. Make the most of what you have and let SEO take your business to the next level!
