Search engine optimisation is a big-picture kind of deal.
Sometimes, you have to take a step back, take it all in, and find ways to improve your SEO. With the wide-scale adoption of artificial intelligence, your e-commerce business needs to stay ahead of your competition.
You must implement effective tactics to improve online visibility and search engine rankings.
If you are reading this article, chances are your existing SEO strategy is a little flat. Use this time to read on and discover five effective ways to improve your e-commerce SEO:
Consider Buyers Intent
When researching what keywords to use in your SEO, do not just focus on the most popular keywords in your industry.
Think of what your target buyer would look for.
That should extend to specific phrases and terms people use when searching online. For example, if your business sells furniture, you could focus on more informational keywords.
These searches contain questions like, “How do I choose a sofa” – or more factual furniture-related queries.
Optimize Your Product Pages
Use on-page or backend optimisation techniques to attract and retain new customers and gain more conversions.
Focus on streamlining product descriptions, and reviews, and reducing the size of your product images. Consider the most essential elements on the page like price, material, country of origin, and size.
By optimising your product pages, you should get higher search engine rankings and domain ratings, leading to more traffic from potential customers.
Hire an Agency
The ideal e-commerce strategy is not a one-size-fits-all deal.
Likewise, it is also not a once-off deal.
The ideal e-commerce strategy for your brand will take time to research and implement – and it will need to be reviewed from time to time to ensure that it is still the best strategy for your SEO.
Instead of guessing what will work, hire an e-commerce SEO agency to help you set up or refine your strategy.
Content Velocity
Find the perfect balance for your brand’s content velocity.
For some brands that could mean publishing a weekly how-to blog guide, for others it could mean five posts before lunch!
As long as your brand produces high-quality, relevant content for your niche, it will signal to search engines that your website is a credible source of information.
Once your brand has nailed elements like user trust and topical authority, you must ensure that it works to maintain that.
URL Structure
As obvious as this tip sounds, many brands overlook this step.
If your e-commerce site has a simple URL structure, it will enhance the user experience of your website and drive more sales.
URLs should be as short as possible and easy to read.
In Conclusion
Mastering the art of SEO is the key to boosting sales and thriving among your other e-commerce competitors.
Follow these five simple tips above to create and implement an effective e-commerce strategy to increase search engine visibility, attract quality traffic, and boost sales.
Good luck, but, with the right strategy – you will not need luck.
